Are you looking to launch a new product? Or do you plan to let everyone know of your latest rebranding efforts? One of the most effective tools in advertising is an outdoor LED display.
Surveys and studies reveal that the use of physical signage boosts the presence of businesses. About 76% of consumers enter stores for the first time after seeing the latter’s signs. Moreover, 38% of large businesses consider their branding efforts to be the primary purpose of using signage.
With thousands of people passing by key areas in the city, you want them to see your ads easily. You want to send your message across loud and clear.
Thus, you need to invest in a quality outdoor digital screen.
Continue reading below as we guide you in choosing the best LED display screen for your business.
Things to Look for in an Outdoor Led Display
As we mentioned earlier, businesses consider the use of signage as an integral part of their marketing strategies. And in a cutthroat industry, you need to make your ads stand out. Placing your ads on a large digital screen will give you more mileage and exposure.
However, you still need to choose the appropriate LED display to maximize its different benefits. Here are seven important tips that will help you pick the best outdoor LED display.
1. The Correct Brightness
One of the first things to consider when choosing an outdoor LED screen is brightness. This aspect plays a major role in optimizing the visual experience of people.
If your screen is too bright, your viewers will feel discomfort in their eyes. On the flip side, people will find it hard to see the details of your ads if the screen is too dim.
Determining the appropriate brightness of an LED display depends on your requirements. Indoor screens have different brightness levels compared to outdoor screens. The latter, of course, must be way brighter.
When choosing an outdoor LED screen that counters daylight, go for one that features 2,500 to 5,000 nits. If you want a display that counters direct sunlight, go for a screen that has more than 5,000 nits.
2. Optimal Viewing Distance
Another crucial factor is the optimum viewing distance. It is the distance where the image on the screen looks clear and non-pixelated.
A key element that affects optimal viewing distance is the pixel pitch. The lower the pixel pitch, the higher the resolution and the crisper the image you will get.
You can get a general estimate of the ideal pixel pitch through this formula: Pixel pitch (mm) / (0.3 to 0.8) = Optimal viewing distance (mm).
Since you want people to see your ads regardless of the weather, make sure the screen is weatherproof. When water creeps inside the enclosure, it can damage the display at the very least.
Thus, you need to make sure your LED screen comes with weatherproofing features. Some screens come with an air circulation system. This protects the display enclosure from moisture and other elements.
Furthermore, you want to invest in a screen that uses high-quality hardware. With the sun’s scorching heat, you want a screen that can withstand the harms of direct sunlight.
4. Temperature Regulation
You also need to determine the environment where you plan to put up the LED displays. One of the key environmental factors you must deal with is the temperature.
Hence, you need to choose a screen that offers internal temperature regulation. This is crucial especially in cities like Dubai where the sun can be punishing. Through effective temperature regulation, you can ensure that your display screens don’t overheat and malfunction.
Extreme temperature can cause pictures to fade. It can also kill the pixels and produce mismatched colors.
5. The Right Size
You also want to choose the right display size that best fits your requirements. There are two key factors you need to consider. First is the size of the location and second is the distance between your screen and the people.
If you are putting up your screen in a notably large area, an outdoor billboard screen will work best. This type of screen provides superior brightness. This allows people to see your ads even if they are hundreds of meters away.
But if you’re only working on a small area, a standard-sized LED screen cabinet should be enough.
6. Software Compatibility
Though your LED screen is stationary, it doesn’t mean you should be able to make adjustments from afar. Thus, find a display screen that comes with software compatibility.
One of the key technologies to look for is a wireless GPRS solution. This feature lets you tweak and update the display contents using the internet. Through a laptop, you can control multiple display screens regardless of their location.
Furthermore, this GPRS solution goes beyond transmitting basic texts to your ads. You can also use this technology to process pictures and videos depending on the size of the LED screens. It uses harmless compression and storage.
It only transmits the portions that you update. This means less GPRS traffic and more savings on your part.
7. Service and Maintenance
Last but not least, you need to find an LED display supplier that offers top-notch service and maintenance. Service begins even before you close the deal. A good supplier must offer site inspection, expert advice, and professional design.
It must also offer timely installations and quick response. The latter is vital in case your LED screen malfunctions. Additionally, it is best to go for a provider with a 24/7 service hotline and online accommodation.
Invest in the Best LED Displays Today!
By following these tips, you can streamline your search for the best outdoor LED display. But if you don’t feel confident in your options, we invite you to check out our selection of LED screens.
We offer high-quality outdoor and indoor LED screens. Regardless of the nature of your business, we can find an LED display that will best suit your needs. Talk to us today and tell us what you need.
Let us discuss your options and invest in the best LED screens, today!