LED signage, particularly video signage, can turn spectators into customers. Follow the tips that we’ve presented here, and light your way to success!
Keyword(s): led signage
According to new reports, the US digital display signage industry is projected to exceed a whopping $7 billion by 2027, with a CAGR growth of 6.4%.
There is a super high demand for technological advanced digital signage among enterprises, corporates, and advertisers to promote and distribute content. LED signage is gaining traction due to this demand and is thriving in major end-use industries, including hospitality, healthcare, retail, transportation, among others.
Get this, LED signage is by far one of the most effective forms of advertising for small businesses, with an increase of as much as 150%. Even better, LED signs have the potential to offer you ROI in as little as three months. If you’re yet to invest in LED signs for your business, it’s about time you did it!
Now, just like any other marketing and advertising tactic, you need to have a strategy and working techniques to maximize the effects of the signs. In this post, we’ll share some excellent tips that will help you make the most of digital signage and grow your business.
1. Set the Right Goals
One of the most vital aspects of successful digital signage is starting off on the right foot by setting the right goals.
What would you like to accomplish? The answer to this question will help you determine all other factors associated with digital signage. These include the type of Media Player to use, the location of the LED signage, and the kind of content you want to display on it.
Ask yourself what kind of message you want to share with your customers. Whose attention you’re looking to attract? What do you intend to do once you actually get their attention?
Some of the most common objectives include increasing website traffic, selling more products, gaining more social media followers, and increasing signups to a mailing list or a company event.
2. Determine Your Audience
When marketing your business, regardless of whether you’re using digital signage or other forms of marketing, determining your target audience is one of the most critical steps.
It’s imperative for you to understand your target market, their interest, intentions, and habits. This will help you to figure out the best way to target them using the LED signs.
One of the best ways of determining your audience is by using a simple User Persona that outlines your typical customer.
What are the interests and motivations of the people most interested in your type of business? This information will put you in a great position to attract the right people that will drive your business to greater heights.
3. Determining the Right Location
When it comes to digital signage, the placement of your LED display will have a direct impact on the success of your marketing strategy.
You need to optimize the sign’s location to get the audience from your target group. For instance, if you’re reaching out to students, a busy hallway will do great because there’s more foot traffic.
On the other hand, if you’re trying to advertise your business that’s located in an office, the best place for your LED sign would be the entryway where everybody can see it on the way in. If you have interactive displays, the best locations are in areas where your potential customers are encouraged to stop and wait.
This will keep them engaged during the waiting period, by which time they will have gotten your message. If you’re trying to attract new customers to your business, the best possible location is where passersby will actually look at the sign and get to read it before they walk away.
4. The Secret Is High Traffic Areas
The secret to digital signage that boosts brand awareness is high traffic areas. LED signage marketing can be a piece of cake if you find the perfect location with high traffic. The trick here is to walk around your space and pay attention to where most people are.
Check how best they can view the sign to watch the video or read the content. Some of the most vital aspects to consider is what the people are doing, where they are stopping, and what obstacles are on the way.
Placing an LED sign in a high traffic area is not enough because you need to understand if people are in transit or waiting for some time.
Is this a common area where most people hang out? Are there obstacles such as dividing walls, pillars, or staircases that could obstruct the visibility of your LED display?
5. Display Useful Content
Your LED signage is only as good as the content displayed on it, so you need to ensure it’s nothing short of impeccable. LED video signage is very captivating, especially if you go for LED video wall signage.
However, you still need to ensure you use attracting and engaging videos. You see, digital signage is not only dynamic but fast-paced, so you need a strong design and more importantly, compelling messages, and a clear call-to-action.
The message should be legible, so make it large enough for your target market to read or view and understand. Keep in mind that your audience will see your LED sign from at least five feet away, which makes perspective an incredibly important factor. To create brand awareness, keep your messages short and simple and place your brand logo on the screen.
6. Utilize Interactive Content
Interactive content allows your target market to control the screen and view the content they desire. This increases engagement, unlike passive displays that are just static visuals.
Marketing with LED signs can be easy with interactive content because your customers will have the ability to navigate different content based on shopping needs, which will improve their overall experience.
This will increase brand awareness because your customers will spend time interacting with the brand and learn more about it. Interactive messages provide consumers with the opportunity to scan what content is available.
It’ll give you the opportunity to provide as much content as you need to provide personalized experiences and bring in more business.
Digital LED Signage: Making the Most of LED Signs
These are some of the best digital LED signage marketing tips you need to understand. The trick here is to review and adjust your tactics until you find the sweet spot that rakes in as many customers as possible.
Do you feel like you want to invest in LED signage as soon as possible?
That is a splendid idea! There is no reason for you to miss out on this opportunity and let your competitors win all the customers. Instead, please get in touch with us, and we’ll provide you with the most suitable LED screens for your business.
We have both indoor and outdoor LED signs, and with us, you’ll be spoilt for choice!